In an era where shopping is considered a luxury, I bring keen understanding of how to elevate the retail experience, ensuring that every interaction is both exceptional and memorable.
Ready to redefine elegance?
Select Works:
SAKS The Bridal Edition Capstone Presentation
SAKS The Bridal Edition Capstone Paper
Alo Sustainability Initiative Plan
Market Segments of the Tweed Jacket
Data Statistics in Marketing
SAKS ‘24 The Bridal Edition Lookbook
ZARA Tech Pack
LSF Technical Detail Development
The Rebrand of Alice + Olivia
DCSPCA Private Label Development
While taking ‘FASH 325N-111: Private Label Development ’, I had the unique opportunity to create merchandise for the Dutchess County SPCA. My team and I visited the shelter and crafted a licensed logo that accurately depicted the brand’s identity. We were tasked with developing and licensing a new private Label logo, which was then applied to products such as stickers, mugs, sweatshirts, dog bandanas, and other accessories. Additionally, we drafted comprehensive tech packs and PO’s to ensure seamless production and delivery.
Payne West Insurance Role Play:
Additionally, I was selected for one of the eight spots in Marist’s first-ever ‘BUS 390N-200: Professional Sales’ course, taught by Dr. Muzi Liu, Ph.D. We learned the SPIN method of selling and performed weekly role plays, adapting to B2B and B2C scenarios across various sectors, including technology, healthcare, and finance, with different buyer scripts. My Final Role Play, Payne West Insurance, was judged by Dean T. Marquis, Financial Advisor for Merrill Lynch Wealth Management, CIMA. Drawing from Neil Rackham’s ‘SPIN Selling’ Textbook, I successfully attempted to close our ‘buyer’ by scheduling a follow-up meeting.
I am eager to apply my expertise in fashion trends, retail strategies, and business acumen to new and exciting career opportunities. With excellent communication skills and experience in high-stress environments, I am poised to drive growth and innovation in a competitive market. My strong passion for quality is evident in my brand-loyal shopping habits and eye for timeless fashion. I aspire to influence others with my sophisticated style and love of refined jewelry, drawn to the allure of elegance and craftsmanship.